CEO, Author & Web Marketing Specialist
Siouxie (pronounced Susie) Boshoff is the CEO of Visual Edge Design, Inc., a full service web design, hosting, and web marketing firm located in the Tampa Bay area. She is also a wife and mother, active in her community as a volunteer, an SEO and Web Marketing expert, author, mentor and more.
First and foremost, Wife and Mother
Born and raised in the L.A. area, Siouxie traveled with her family in her early teens until settling down in Clearwater, FL. in 1984. She met her best friend and now husband, Grant in April of ’89, marrying him just three weeks later (but that’s a whole other story in itself). They started their family, and now have 4 children, one granddaughter and two cats. They will celebrate their 20th anniversary this year.
In the summer of 1999, they moved to Durango, CO. where Grant decided that he wanted to start an "Internet business". Having a technical background (literally programming since he was 9 years old), he started creating websites for the beauty industry from the basement of their home.
By September of 1999, Siouxie teamed up with him in his new endeavor and they rapidly started increasing their client list, acquiring such notable clients as Def Poetry Jam and Grammy Award Winning Jazz Musician, Chick Corea. As they grew, it became apparent that they would have to relocate, as Durango, despite its beauty, did not have high-speed Internet access. So, they returned to the bustling city of Clearwater, FL.
CEO and Business Owner
Shortly after arriving in Clearwater, the demand for their services increased and real office quarters were acquired. Over the next couple years, they had designed and were maintaining websites for over 350 clients. To keep up with the demand, additional staff were hired and trained.
In the spring of 2004, they acquired their own building (with plenty of parking for all the staff) and now have a full staff of technical experts and some of the best employees anywhere. Visual Edge Design currently services several hundred clients throughout the US and Canada, and even as far abroad as Japan, Greece, Jamaica and the UK. Their clients include artists, health care practitioners, salons, spas, small and medium businesses, real estate agents, contractors, developers, and more.
Well known and respected for their diverse portfolio and quality of work, they were nominated for Small Business of the Year 2004 through the Clearwater Chamber of Commerce, and awarded 2nd Place in the Best Places to Work in Tampa Bay by the Tampa Bay Business Journal in 2005, Visual Edge Design, Inc. was listed as one of the Top 25 Web Design and Development Firms in Tampa Bay for 2006, and again as #15 in Top 25 Web Design and Development Firms in Tampa Bay for 2007. She is listed in the National Registry Who’s Who of Executives and Professionals.
Web Marketing and SEO Specialist
Since 1999, some of the core services provided by Visual Edge Design have always included SEO, including web design, programming and web hosting. Early on, Siouxie researched SEO (Search Engine Optimization) practices and incorporated these in the websites designed for each client. By the spring of 2000, Visual Edge Design's clients were ruling the search engines their primary keywords, with more than 90% of their clients in the top 5 positions. Search Engines have changed the way they look at websites, and Siouxie has continued to research, experiment and implement SEO techniques in web design, development and search engine submissions. As a result, Siouxie has personally helped hundreds of clients to get to the top of the search engines for their keywords. Siouxie has delivered both seminars and workshops on Web Marketing and SEO to both her peers as well as business owners.
As testimony to her SEO skills, Visual Edge Design, Inc. ranks in the top 1-5 positions for a number of keywords that drive thousands of visitors to www.visualedgedesign.com each month.
As an expert in the web design and SEO field, Siouxie has always had a passion for sharing what she knows. As a result, in 2003 Siouxie wrote a book on the basics of SEO called "How to Get Your Website to the TOP of the Search Engines". The book was released in 2004 and is sold through Visual Edge Design today. Siouxie is currently working on a revised version of her book, which will include additional chapters, case studies and even more resources. The book is due to be released at the end of 2008, however the current book is not out-dated in any way. In fact, most people who read it comment on the fact that the fundamentals are so well explained that even SEO professionals have learned things they didn't expect. The book is based on the principles that have always been in practice for SEO, which will continue to be in the future.
Siouxie has also written articles on both web marketing and SEO that have been published in various periodicals and websites. In addition to the book revisions for How to Get Your Website to the TOP of the Search Engines, she is also working on a compendium on making a business work through the web. It will include a precise breakdown of the 5 different types of websites and how they generate income and/or become valuable. How to do SEO and think with it based on the type of website and a breakdown of how to get from idea to on-line successfully. This is expected to be released in early 2009.
Giving Back to the Community
Siouxie has always been an active volunteer in her community, personally contributing more than 10,000 volunteer hours. She has been a Girl Scout Leader, Parenting Mentor, tutor, political campaign worker on numerous campaigns since she turned 18, worked as a volunteer for several organizations that she personally believes in and supports and volunteered for special annual events such as the Pinellas Foster Children's Christmas.
Siouxie is the former President of the Business Expansion Club of Clearwater, which is a volunteer organization that assists entrepreneurs, employees and business owners in creating a stable and expanding business through training and mentoring. She is a public speaker and has delivered numerous seminars to business owners and executives on the subjects of marketing and search engines, as well as on the topics of business and personnel management, balancing family and business, and achieving goals.
As the CEO, Siouxie and Grant have also had the opportunity to donate services on behalf of Visual Edge Design for a number of worthwhile causes, these are detailed on the Community Contributions page for VED.
You can't really tell someone all about a person in a single web-page, but this tells a bit about Siouxie Boshoff.