The Power of the Local Search
In North America, there are around 348 million people, including all the babies and young children, elderly and so on. According to www.internetworldstats.com, 273 million of these people use the internet. Another way to look at it is that use of the internet is a regular feature in nearly 79% of North American households. This…
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Who is Matt Cutts and Why is He So Important?
A person who is working hard to get his website seen by his potential customers needs to know the name Matt Cutts. Matt is the go-to guy at Google. They call him a Search Engineer. Everyone else knows him as the guru who will explain the secrets of life, Google-style. You could consider that Google…
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Website Content Comes of Age
Several years ago, many of the companies building websites indulged in what is usually called “keyword stuffing.” This meant that they were writing specifically to appeal to the way Google worked and not to the reader who might visit their site. Some of this content was appallingly unreadable. It would go something like this fictional…
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The Essential Simplicity of Marketing
If you can understand how simple marketing is, you might just know more than a college graduate who has studied what they call “marcomm” – Marketing Communications. There’s a man named Kenneth Clow who is supposed to be one of the geniuses of our age when it comes to marketing. He wrote a well-known book…
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Nothing Beats Listening to Your Clients or Customers
There’s a lot of experts out there and they will give you every piece of advice imaginable – some great and some not so great. But you know who will give you the best advice of all? Well – I already gave it away in the title. It’s the customers or clients who keep your business…
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Time for Some Fun!
For some people, the last time they set out to have fun just for the sake of having fun was when they were young, before family, bills, taxes and other concerns absorbed all their attention. In today’s blog post, we’re going to talk about the image below and how this is related to having fun….
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A Time to Change, a Time to Stand Fast
There’s times when innovation is right and there’s times that the right thing to do is to continue what’s working. A famous story about William Wrigley, Jr. (of chewing gum fame) is often used to illustrate the second half of this statement. The man was reportedly riding on a train at the height of his…
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The Role of Innovation in Promotion and Marketing
Whether you’re a small business or a large one, a mistake that is often made in promotion and marketing is limiting innovation. This does not mean, however, that one should compulsively change something that is working well. A campaign or ad or pattern of offering specials or reduced prices that works should be continued as…
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If You Make Promotion Fun, You Attract Attention
There’s a lot of glitzy promotion out there, some in which the message is virtually lost in the over-the-top creativity of some agency. Some of this promotion fails to even provide basic product benefits. In fact, sometimes it’s even worse than that. With some ads, it’s hard to be sure what is being sold at…
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Don’t Underestimate the Power of Testimonials
Nearly every company – from very big ones to the smallest neighborhood vendor – can benefit from good testimonials. Testimonials have been used in advertising for more than a hundred years as they are a simple way to inspire confidence in a potential customer. A testimonial acts as a third-party endorsement of your product or…
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